Did you know your money doesn’t just sit in the bank waiting for you to spend it? Banks take your money and loan it out to whoever they want. Spoiler, if you bank at any major bank, that includes some of the biggest climate offenders.
As a lover of the earth, I was horrified to find my bank was the worst offender by far. This discovery led me to co-found Bank.Green a website and tool to help people check if their money is funding climate chaos.
Social
It’s easy to ask a younger person to switch banks so we leaned into social video trends. We didn’t want to be a holy-than-thou or doom-and-doom climate warrior brand and instead be a hopeful fun voice to inspire change.