Like many others, Steph Strange and I were enraged and depressed at the reversal of Roe V. Wade. We knew we had to do something. After a ton of research, we found the usual answer - it’s all about voting.
So we took a product everyone with a vagina knows very well and designed it for a heavy flow to the polls.
Inside the box
Inside every tampon box is a little instructional pamphlet that tells you how to use a tampon. We redid it with info on how to register to vote and local pro-choice candidates that will protect your reproductive rights.
The week of the election, we hit the streets of Boulder handing out Votex.
We got the best reactions 🥹 and went viral on TikTok
We also made some hilarious social content.
Case Study
Press/Awards
The One Show: 2023 Shortlist for Public Relations Current Event Response
AdAge: Fake Tampon ‘Votex’ Urges Women to ‘Stem the Conservative Flow’
Dieline: Votex Campaign Inspires Voters To Flow To The Polls For Midterm Elections
Muse by Clio: A Look at 6 Notable Advocacy Campaigns Ahead of the Midterms
Campaign Live: 7 Campaigns Hoping to Sway Voters Ahead of the Midterms
The Denver Egotist: Boulder’s Fortnight Collective Creates The First Ever Tampon That Helps You Vote
RoastBrief: Fortnight Collective Creates the First-ever Tampon that Helps You Vote