Perrier asked the team at Ogilvy Paris for a big idea (that wasn’t just a video) to break through in the American and Chinese markets.
Perrier is more expensive than other sparkling waters in those markets so we wanted to give people a reason to believe Perrier is the best and worthy of the price.
Our idea - Brand Perrier as the Champagne of Water and launch it with a special edition corked bottle.
Two years later Emily In Paris totally stole my idea and used it for Champère.
